How to sell effectively as a career coach
This masterclass includes:
1 hour live online session
Recording of the masterclass
This Masterclass is for you if…
- Want to enjoy sales rather than dread it
- Want to better understand how to articulate your value
- Want to be more in control of the sales conversation
- Are keen to have some tips and tricks to put into practice to change how you approach sales
You'll leave the Masterclass with…
- A mindset shift from sales being pushy to sales being valuable to the client
- Tools and techniques to reframe how you engage with clients in a sales context
- A simple way to talk about price and value
- A better understanding of how to use coaching skills in a sales environment
Your Masterclass will be led by

Laura Parker
Career Coach & Sales Expert
Laura has spent her entire career in some form of sales until pivoting into career coaching two years ago.
Starting off doing door-to-door sales in America during three university summers (including knocking on doors to find a place to live) gave her an amazing foundation in sales skills.
Her sales career continued across recruitment, the not-for-profit and charity sectors, professional services and most recently in HR SaaS technology. Her career highlight was closing the first $1m deal for employee engagement and performance management platform Culture Amp.
However, the red thread through all of this has been her passion and belief that sales, when done well, is a gateway for people to find the solution they need.
How to sell effectively as a career coach
This masterclass includes:
1 hour live online session
Recording of the masterclass
How is the Masterclass delivered?
The Masterclass will take place on Zoom Meeting. In order to get the most out of the masterclass, you'll need an internet-connected computer / laptop, tablet or mobile device with a microphone and camera.
What’s the format of the Masterclass?
Typically our Masterclasses are a mix of instruction from our expert speaker, some breakout discussion in small groups and an interactive Q&A session.
I’m not free on the day / at the time of the Masterclass. Can I still take part?
Yes. Access to the Masterclass recording is provided to all registrants afterwards, so you can watch this later if you're not able to join live.
Will you be sharing a recording of the Masterclass?
Yes, we will be sharing a recording of the session with those who register. If you can't join the Masterclass live, or you miss part of it, you can watch the recording afterwards – however, any content shared in breakout rooms is not included in the recording.
Will I be able to ask questions to the speakers?
Yes, there will be time throughout the session and towards the end to ask questions.
What equipment will I need to take part?
You'll need an internet-connected computer / laptop, tablet or mobile device with sound.
What will I need to prepare ahead of the Masterclass?
No preparation is required.
Do I need to be a coach to take part in the Masterclass?
Yes, though it’s fine if you’re right at the start of your coaching journey. Some basic knowledge of coaching skills will be important.
I’m already a Firework licensed career coach. Will I learn anything new in the Masterclass?
Yes. The content of this Masterclass is not part of the Firework Programme.
Is there a reduced rate for Firework-licensed coaches?
Yes. If you are a Firework-licensed coach, you should have received an email with a discount code. If you haven’t please contact us on [email protected].