Work confidently on career change

You're a coach who wants to work effectively with individuals in career transition

You're driven to helping people find and do fulfilling work.

Your professional training has given you strong coaching skills.

At the same time, you also want to feel more fully equipped with the tools you need to coach individuals through career change.

Firework provides you with a proven framework to take individuals from confusion to clarity about their career direction

The Firework programme is designed to give you the confidence and credibility to effectively coach individuals going through career transition.

Based on two years of research and a 14-year track record, the programme provides a proven framework to help you take the individuals you work with, step by step to finding fulfilling work.

It's structured into three phases: Explore, Dream and Discover.

The Firework process

The programme will give you the confidence, credibility and connections to have greatest impact with your clients

The programme runs over six months.

The key events include: 

  • An interactive training day in London
  • Two quarterly follow-up group mentoring calls to give you support on maximising the benefit of Firework in your coaching practice
  • Two optional online masterclasses, run by experienced Firework coaches, designed to help you confidently source a consistent set of clients for your career coaching practice

The programme will also provide you with:

  • A lifelong Firework licence to use the programme with your clients
  • A badge to use on your website and materials
  • A detailed career coach's manual and complete set of online white-labelled client materials ready for use with your clients
  • Access to all ongoing updates to the programme and materials
  • 11.25 ICF Continuing Coach Education Credits (CCEUs) for attending the training, mentoring calls and masterclasses
  • Membership of the Licensed Firework Coaches LinkedIn community

This is an advanced programme for existing coaches

Firework is not designed to teach you foundational coaching skills.

Instead, it's an advanced programme designed to add an additional framework and set of tools to the coaching capabilities you already have.

As such, Firework is designed for existing coaches and is by application only.

Previous participants have included life coaches, career coaches, executive coaches, career counsellors and HR professionals.

The programme is a fabulous resource for coaches. Previously with clients ‘stuck’ around their career, I would use a mix of tools from my past training and experience. The programme has provided me with a proven process and tools, which is so valuable.

Claire Palmer
Leadership Coach

You’ll be led by two highly experienced career coaches and trainers

Sue Powell
Lead Trainer

Since 2007, Sue Powell has been Senior Faculty for the Coaches Training Institute, one of the most highly respected professional coach training schools in the world.

Her varied sector experience includes Professional Services, Finance, IT, Charities, Communications, Public Sector and Retail.

Sue is a Certified Professional Co-Active Coach (International Coaching Federation accredited) and an Organisation and Relationship Systems Coach Training – ORSC. She is also a Licensed Firework Career Coach and has been training others in Firework since 2007.

Michelle Bayley
Lead Trainer

Michelle Bayley has been working as a coach since 2002.

She also has 25 years' experience of working in government with ministers and at Board level, advising on communications strategy and delivery.

Michelle has the Professional Certified Coach (PCC) accreditation with the International Coach Federation (since 2010) and is a Certified Professional Co-Active Coach (2004). She is also a Licensed Firework Career Coach (2004) and has been training others in Firework since 2007.

Firework is about growing the impact of your coaching



  • Strengthen your confidence in working effectively with people in career transition, through having a structured but flexible framework you can tailor to your clients' needs
  • Attract more clients through having the credibility of being licensed by one of the longest-established and most trusted career change coach training providers
  • Continue to improve your practice through ongoing support from a high-quality network of peers

This programme is extremely good value. Since my training last year I've used it with 31 clients, which means I've earned back the initial cost 75 times over. Firework has been key to me establishing a thriving coaching practice. It's moved both the quality of my offer to my clients and the success of my practice onto a different plain.

Jon Mitchell
Career Change Coach

The next available programme starts in June 2020

Upcoming dates

Our next available programme starts in June 2020 and completes in December 2020.

The Training Day takes place on 16th June 2020.

The dates for the group mentoring calls and masterclasses will be announced ahead of the programme.


Training Day location & logistics

The Firework Training Day takes place at the beautiful Pembroke Lodge in Richmond, Surrey. Timings are 9.30am-5.30pm. 

Richmond is within easy reach of London Victoria, Waterloo and East Croydon stations. If you're coming from overseas, Richmond is also easily accessible from Heathrow airport.

Accommodation information is available on request.

The day includes tea / coffee and a hot buffet lunch.



The extra early-bird programme fee for the 6-month Firework programme is £1,795 (incl. VAT) - a saving of £200 (incl. VAT) off the usual rate of £1,995 (incl. VAT).

We also have a extra early-bird instalment option of 4 monthly payments of £475 (incl. VAT).

These rates are valid until 29th February 2020.


Places & applications

We're almost 50% full for our next programme.

If you're interested in applying for a place, please see the 'Express interest' section below.

Express interest

If you're interested in becoming a Firework licensed career coach, we'd like to invite you to speak to one of our Ambassadors. These are senior Firework-licensed coaches who can explore with you whether the programme would be a good fit – and give you a chance to ask any questions you have.

Please note: you must be an existing coach to be eligible for the programme.

To find a time that works for you, please click the button below:

Express interest & book a time

I spent a lot of time researching how I could get further training in career coaching and I don't know what I would even compare it to. Firework was the only obvious choice. I have made my investment back many, many times over.

Sarah Dawrant
Forward Bound Coaching & Training

Frequently Asked Questions

Does the programme work for coaches who want to focus on career development coaching as well as career transition coaching?

Yes. The Firework is a comprehensive career coaching programme, designed to help your clients find more fulfilment in their work, whether it's through career transition or career development.

What criteria do I need to meet to take part in the programme?

You will need to demonstrate a strong understanding of the fundamentals of coaching (through coach training and / or your own individual practice) and a clear rationale for why you would like to take part.

How many sessions would I need with a client to take them through the Firework Programme?

We've typically seen that Firework-licenced coaches take between 8 and 12 sessions to take a client through the full Firework programme. Many coaches also use the tools on an ad-hoc basis with their clients.

How long is the Firework licence for?

It’s a lifelong licence.

How often do you run the programme?

Currently twice a year.

What are your 2020 programme dates?

Our programmes in 2020 will take place on 16th June and November 2020 (exact date TBC).

Do you offer rates for coaches on low incomes?

We have one bursary per programme available for an outstanding, genuine low-income applicant.

This is by application only and we will require information about your household income for the last three years.

See more FAQs in our Help Centre