Work confidently on career change

You're a coach who wants to work effectively with individuals in career transition

You're driven to helping people find and do fulfilling work.

Your professional training has given you strong coaching skills.

At the same time, you also want to feel more fully equipped with the tools you need to coach individuals through career change.

Firework provides you with a proven framework to take individuals from confusion to clarity about their career direction

The Firework programme is designed to give you the confidence and credibility to effectively coach individuals going through career transition.

Based on two years of research and a 14-year track record, the programme provides a proven framework to help you take the individuals you work with, step by step to finding fulfilling work.

It's structured into three phases: Explore, Dream and Discover.

The Firework process

The programme will give you the confidence, credibility and connections to have greatest impact with your clients

The programme runs over six months.

The key events include: 

  • Two half-day interactive online training sessions
  • Two quarterly follow-up group mentoring calls to give you support on maximising the benefit of Firework in your coaching practice
  • Two optional online masterclasses, run by experienced Firework coaches, designed to help you confidently source a consistent set of clients for your career coaching practice

The programme will also provide you with:

  • A lifelong Firework licence to use the programme with your clients
  • A badge to use on your website and materials
  • A detailed career coach's manual and complete set of online white-labelled client materials ready for use with your clients
  • Access to all ongoing updates to the programme and materials
  • 11.25 ICF Continuing Coach Education Credits (CCEUs) for attending the training, mentoring calls and masterclasses
  • Membership of the Licensed Firework Coaches LinkedIn community

This is an advanced programme for existing coaches

Firework is not designed to teach you foundational coaching skills.

Instead, it's an advanced programme designed to add an additional framework and set of tools to the coaching capabilities you already have.

As such, Firework is designed for existing coaches and is by application only.

Previous participants have included life coaches, career coaches, executive coaches, career counsellors and HR professionals.

The programme is a fabulous resource for coaches. Previously with clients ‘stuck’ around their career, I would use a mix of tools from my past training and experience. The programme has provided me with a proven process and tools, which is so valuable.

Claire Palmer
Leadership Coach

You’ll be led by two highly experienced career coaches and trainers

Sue Powell
Lead Trainer

Since 2007, Sue Powell has been Senior Faculty for the Coaches Training Institute, one of the most highly respected professional coach training schools in the world.

Her varied sector experience includes Professional Services, Finance, IT, Charities, Communications, Public Sector and Retail.

Sue is a Certified Professional Co-Active Coach (International Coaching Federation accredited) and an Organisation and Relationship Systems Coach Training – ORSC. She is also a Licensed Firework Career Coach and has been training others in Firework since 2007.

Michelle Bayley
Lead Trainer

Michelle Bayley has been working as a coach since 2002.

She also has 25 years' experience of working in government with ministers and at Board level, advising on communications strategy and delivery.

Michelle has the Professional Certified Coach (PCC) accreditation with the International Coach Federation (since 2010) and is a Certified Professional Co-Active Coach (2004). She is also a Licensed Firework Career Coach (2004) and has been training others in Firework since 2007.

Firework is about growing the impact of your coaching



  • Strengthen your confidence in working effectively with people in career transition, through having a structured but flexible framework you can tailor to your clients' needs
  • Attract more clients through having the credibility of being licensed by one of the longest-established and most trusted career change coach training providers
  • Continue to improve your practice through ongoing support from a high-quality network of peers

This programme is extremely good value. Since my training last year I've used it with 31 clients, which means I've earned back the initial cost 75 times over. Firework has been key to me establishing a thriving coaching practice. It's moved both the quality of my offer to my clients and the success of my practice onto a different plain.

Jon Mitchell
Career Change Coach

The next available programme starts in June 2020

Upcoming dates

Our next available programme starts in June 2020 and completes in December 2020.

The initial training sessions will take place online over two half-days on 16th and 18th June. You must be available to attend both days live.

The dates for the group mentoring calls and masterclasses will be announced ahead of the programme.


Online Training & logistics

For the June 2020 programme, all training will take place online via Zoom.

Once you’ve confirmed your place on the programme, you will receive details on how to join each of the training sessions.

We advise that you ensure access to a good WiFi connection.


Participation fees

The early-bird programme fee for the 6-month Firework programme is £1,895 (incl. VAT) - a saving of £100 (incl. VAT) off the usual rate of £1,995 (incl. VAT).

We also have an early-bird instalment option of 4 monthly payments of £495 (incl. VAT).

These rates are valid until 30th April 2020.


Return on investment

The average package rate charged by Firework Coaches is £1,272 / $1,654 (data from our 2020 International Career Coach Survey).

Based on this, we expect, but do not guarantee, that you will achieve a positive return on investment on your Firework programme fees with your first 2-3 clients.

Express interest

If you're interested in becoming a Firework licensed career coach, we'd like to invite you to speak to one of our Ambassadors. These are senior Firework-licensed coaches who can explore with you whether the programme would be a good fit – and give you a chance to ask any questions you have.

Please note: you must be an existing coach to be eligible for the programme.

To find a time that works for you, please click the button below:

Express interest & book a time

We're now more than 50% full for our June 2020 programme.

I spent a lot of time researching how I could get further training in career coaching and I don't know what I would even compare it to. Firework was the only obvious choice. I have made my investment back many, many times over.

Sarah Dawrant
Forward Bound Coaching & Training

Frequently Asked Questions
Does the programme work for coaches who want to focus on career development coaching as well as career transition coaching?

Yes. The Firework is a comprehensive career coaching programme, designed to help your clients find more fulfilment in their work, whether it's through career transition or career development.

I am an experienced coach with many resources already in my coaching toolkit. What additional value would Firework bring? 

The primary additional value you would get is a unique set of tools and an end-to-end framework that's been custom-built -- and proven -- to work with clients going through career transition.

You would also gain value through:

1. The credibility of being a licensed Firework coach

2. Becoming part of a worldwide community of licensed coaches

3. Earning 11 ICF CCEUs

4. Having a set of white-labelled tools that you can use right away with your clients

If any of the above feels appealing -- and even if you still have concerns -- we'd recommend having a no obligations chat with one of our team, who will be able to help you understand whether the programme would be a good fit for you.

You can do this by clicking on the Express Interest button on the website menu.

What criteria do I need to meet to take part in the programme?

You will need to demonstrate a strong understanding of the fundamentals of coaching (through going through coach training and / or your own individual practice) and a clear rationale for why you would like to take part.

Do I need to be an ICF accredited coach to apply?

No, but you need to have had some coach training and demonstrable coaching experience.

Does the Firework programme include support with helping me get career coaching clients?

Yes. We hold two online masterclasses during the programme to support you with marketing initiatives to attract coaching clients.

How many sessions would I need with a client to take them through the Firework Programme?

We've typically seen that Firework-licenced coaches take between 8 and 12 sessions to take a client through the full Firework programme. Many coaches also use the tools on an ad-hoc basis with their clients.

What are the benefits of the Firework Coaching Programme?

The Firework Programme is ultimately about helping you to be a more effective career coach.

In particular, you'll get:

1. A proven framework and set of 57 tools / resources that can be used as an end-to-end process, or as a toolkit

2. ICF accreditation, with 11 CCEUs

3. All the tools in a white-labelled format, ready to use immediately with your clients

4. A lifelong license

How many contact hours does the programme involve?

A total of 18 contact hours.

What kind of coaches take part in the Firework Programme?

A whole range!

We've had executive coaches, life coaches, career coaches, coaches for young people – and from the UK, Europe and the US.

Do you offer rates for coaches on low incomes?

We have one bursary per programme available for an outstanding, genuine low-income applicant. This is by application only and we will require information about your household income for the last three years.

Can I brand the Firework tools with my own logo once I’ve done the training?

Yes. All the tools are white labelled so you can adapt and brand them as you wish.

How often do you run the programme?

Currently twice a year, typically in June and October.

How can I make payment for the Firework Programme?

We take major credit cards and bank transfers. Also, you can choose to pay your programme fee in full or you can pay in four monthly instalments (the instalment option is slightly more as there’s more admin on our side).

How long is the Firework licence for?

It’s a lifelong licence.